Blog Archives

Strategies and Tactics. Do you know the difference?

Bing describes a strategy as: “a carefully devised plan of action to achieve a goal, or the
art of developing or carrying out such a plan.”

Tactic as: “a method used or a course of action followed in order to
achieve an immediate or short-term goal.”

An easy way to remember the difference is to relate back to the old pr acronym “RPIE” (Research, Plan, Implement, Evaluate), or “RACE” (Research, Action, Communicate, Evaluate).

Strategy is to Plan, as Tactic is to Action. Once you have finished your research stage and you know what kind of field you are now working in, the next step is to develope a Strategy. This Strategy will determine the steps you will take once you begin to implement your tactic/s.

Tactics are different for many fields, but in marketing or PR we typically strive to remember

these big 5

  1. New-Product Publicity
  2. Product Placement
  3. Consumer Education
  4. Sponsorships
  5. Web Sites

Personally, there are no “basic rules” for PR, but food for thought never hurts.

Lemme know whatcha thinkin.

-Beresford

SoMe PR PLN

Confused by the title? Well it means Social Media, Public Relations Personal Learning Network. Crazy I know.

I have just finished a class at Belmont University about social media in pr, and one of the things we were required to do was establish a personal learning network (PLN).

Throughout the semester, we learned about:

  • Facebook and Facebook pages
  • Pinterest
  • Foursquare
  • Tumblr
  • Klout
  • Crowdbooster and Hootsuite
  • Social Mention
  • Google Analytics
  • Google Trends
  • Google+
  • Storify
  • Help a Reporter Out
  • Slideshare
  • Youtube
  • Twitter
  • Instagram
  • LinkedIn
  • AND OF COURSE…blogging.

We were required to select a few of these social media platforms to use for our PLN and then GO DO IT!  I chose to use Twitter, Facebook, and WordPress as my primary PLN builders and I’ve been astounded at the amount I’ve learned from being thrust into the creative field of blogging and micro-blogging. While twitter is great for on-the-go news, entertainment, and updates, I found that my Wordpress became an outlet for a creative corner in my brain. I divided this blog into two sections: THE BERESFORD BLOG, and THE MUSIC FEEL GOOD. THE BERESFORD BLOG is my way of connecting with other professionals in the field of public relations.  I’ve been able to share meaningful presentations that I’ve used in school and in my internship. The second section (the music feel good) is a blog that is currently being developed. It is directed to music lovers of every kind. There is no genre-specific music listener that can be turned away. It is simply a canvas for creative ideas and feelings.

Since I began this journey of building my PLN, I’ve discovered that the meaningful content I post, is the content that gets noticed. I began to stray away from simply updating my Facebook friends about my day, and I’ve discovered that one can represent themselves in a professional manner if one puts in the necessary research. Since then, I’ve been listening closely to NPR, and watching news channels more religiously. If I want to keep up this professional PLN it requires planning and exercising of creative skills.

It all started as simple posts about a new product, or a news article, but it lead to executive summaries, upcoming local opportunities and  papers about the ethics of a pr professional.  While it is a slow learning curve, I’ve been able to watch which kind of content gains my blog interest.

I also found ways to link this content to all of my different social media platforms, which really helped raise the awareness of the content I was providing for a public audience. All in all, I’m excited to see where all of this takes me. I hope that I get better at social media practices with time, and I hope that bloggers can benefit from my content as I have from countless others.

I haven’t gain many followers, but the one’s that I do have usually give me a “like” or two if they enjoyed it. This has become addictive in a way. I love knowing that others have found my blog and read it.  I’ve seen my Klout score go from 28 all the way to 56! Which is a HUGE improvement. The most exciting thing however, is the people who find you on twitter and begin following you. More than any other platform, I found that industry professionals are on the lookout for meaningful information, and I gained MANY followers this past semester from people I was surprised found me.

As always, I encourage my readers to leave meaningful feedback about what they think, to ask questions if they don’t understand, and to share anything they would like on my page.  I can learn from you, and I hope you can learn from me.

Meaningful relationships come from meaningful content.

The Boilerplate

Catchy article and catchy idea. Boilerplate’s are really important for your organization or company. Why not learn a bit about them?

This article is good to keep as a reference journalists, and pr pros!

How To Make Your Boilerplate Sizzle.

Black Friday Holiday

Thanksgiving is upon us!

I hope everyone eats plenty and catches up with family.  Black Friday is here, and with Christmas presents in mind, people all over the U.S. will leave their houses early tomorrow to fight their way through the crowds to find the best deal.

In the mean time, here’s a thanksgiving article to keep in mind before you hit the hay tonight!

 

http://www.prnewsonline.com/watercooler/5-Black-Friday-PR-Plays-to-Watch_17414.html#

Go Lions!

10 Tips

I’m always trying to give links, and tips for better pr practices, so here is the latest from the Daily Dog!

The Value Of Public Relations – 10 Tips

What do you think?

Belief, chemistry and the document itself. These three elements make up a powerful and engaging presentation.

Learn more at
http://www.prmoment.com/423/key-elements-of-a-powerful-pr-presentation.aspx

Do us all a favor and don’t bore your audience. Seriously.

PR Student –> PR Pro

This article was brought to my attention by a friend in my #SoMepr class.

As a student studying PR, you don’t want to miss this one!

http://www.prdaily.com/Main/Articles/13007.aspx

What do you think?

A Hong Kong Girl's Journal

A blog for my SoMe class in Belmont University

Passing Thoughts

"We write to taste life twice." Anais Nin

poprhetoric

Kacy Gieg, Public Relations Student at Belmont University

c a r r i e m o r r i s xo

student @ belmont univ studying to be a fashion pr girl for someone or something fabulous

MasterMind

MasterMind .. secret to the Law of Attraction. I did God's bidding by writing this book, But it was my hand that laboured on.

disintegration

things I like

SoMe PR!

A Critical Look at the Intersection of PR and Social Media

SchoolHouseTalk

A discussion of education in the Columbia school district

Overheard From Lee

Hilarious things our friend and roommate Lee says.

bruinmediawriting

The online home for MDS 1130.01 Media Writing I

On the High Note

The Lifestyle of an Opera Singer on the Go

The Metal Pedagogy

What Dio would have wanted...