Bing describes a strategy as: “a carefully devised plan of action to achieve a goal, or the
art of developing or carrying out such a plan.”
Tactic as: “a method used or a course of action followed in order to
achieve an immediate or short-term goal.”
An easy way to remember the difference is to relate back to the old pr acronym “RPIE” (Research, Plan, Implement, Evaluate), or “RACE” (Research, Action, Communicate, Evaluate).
Strategy is to Plan, as Tactic is to Action. Once you have finished your research stage and you know what kind of field you are now working in, the next step is to develope a Strategy. This Strategy will determine the steps you will take once you begin to implement your tactic/s.
Tactics are different for many fields, but in marketing or PR we typically strive to remember
these big 5
- New-Product Publicity
- Product Placement
- Consumer Education
- Web Sites
Personally, there are no “basic rules” for PR, but food for thought never hurts.
Lemme know whatcha thinkin.
Catchy article and catchy idea. Boilerplate’s are really important for your organization or company. Why not learn a bit about them?
This article is good to keep as a reference journalists, and pr pros!
Thanksgiving is upon us!
I hope everyone eats plenty and catches up with family. Black Friday is here, and with Christmas presents in mind, people all over the U.S. will leave their houses early tomorrow to fight their way through the crowds to find the best deal.
In the mean time, here’s a thanksgiving article to keep in mind before you hit the hay tonight!
I’m always trying to give links, and tips for better pr practices, so here is the latest from the Daily Dog!
What do you think?
Belief, chemistry and the document itself. These three elements make up a powerful and engaging presentation.
Do us all a favor and don’t bore your audience. Seriously.