PR Student –> PR Pro

This article was brought to my attention by a friend in my #SoMepr class.

As a student studying PR, you don’t want to miss this one!

http://www.prdaily.com/Main/Articles/13007.aspx

What do you think?

Social Media and Public Relations Executive Summary

This is the second executive summary on the book “Social Media and Public Relations” by D. Breakenridge.

This summary covers chapter 5-8.

The first four chapters of the book “Social Media and Public Relations” discussed the first four social media practices for the PR professional.  The second half of the book covers the remaining four practices. All of which require forward thinking, proactivity, and research.

The Practices

5. The Pre-Crisis Doctor

The most important part of this practice is the ability of the PR practitioner to notice the potential for an oncoming crisis.  This practice is for creating plans for just about any sort of crisis that could arise.  Responses across all kinds of media are necessary in order to gain control of a crisis situation.  Catching negative sentiment and dissatisfaction of publics involved with your organization is the key before a situation gets out of hand.

6. The Relationship Analyzer

This practice also requires a practitioner to use proactive approaches in order to appeal to an organizations publics.  This specific practice is similar to sociological communications.  A professional should be able to observe the successful ways that individuals connect with an advertisement or message.  The Relationship Analyzer is essentially the strategist who creates higher levels of successful interaction.

7. The Reputation Task Force Member

This member is responsible for close monitoring of social media.  New technology, and internet interaction has had a monumental effect on how quickly reputations are viewed and judged.  This practitioner must be ready to react to any kind of incoming communication, and should be responsible for maintaining a certain standard of ethical and moral communication through social media.  This may include instructional classes on core values with the personnel within an organization.

8. The Master of the Metrics

This “Master” is responsible for setting and maintaining measurable objectives for an organization.  Meeting goals has always been important, but it is also necessary to measure outtakes and outputs as well.  You may have achieved a goal by a deadline, but one must be asking questions such as “what impressions have been made to our publics?” As well as “how could we do this better, or what else could we be doing?”

Two Crows

Today I took some time between work and school, then work again, to simply admire the day.  I think we all need to find the time to do this. The result was this…

Two Crows

Two crows atop two buildings perch

Survey the earth below.

Neither stress nor worry for

The day about which they go.

 

They stand triumphant and satisfied

Exactly where they are.

How little they work to flap and fly

Their wings can take them far.

 

Their calls bounce from wall to wall

Amidst the city’s scape.

The crows are crowing for all to hear,

I sit on my porch and gawp.

 

I compare my life in buildings tall

I’d climbed without much ease,

And these two crows, with no sorrows

Have climbed much higher than me.

 

I wish that I could fly as high

And achieve all that they see.

Success for us lies in our work.

Success for them is free.

 

Coming to terms I can’t help but smile

At just how lucky they are.

To give me peace, a present free,

Without even working hard.

College Colleagues

Lets face it. Every industry that we are attempting make careers in has changed drastically in the last 10 years.  We find ourselves seeking job opportunities in random dark corners of the world where no one has shown a light yet.  Many of us wonder what our degree will even mean in an ever evolving and developing job market.

MY QUESTIONS:

How can we make a name for ourselves? How can we be different?

Scary stuff.

I found this article today, and it gave me some great ideas about how I can answer “my questions”.

(Help A PR Pro Out)

Careful What You Post!

After watching this I felt compelled to share it with as many people as possible.  I personally don’t know anyone that I could be concerned about, but I feel like this is the kind of PSA that we might be seeing more of as technology advances.

ONCE POSTED YOU LOSE IT.

If you’re looking for more information about this PSA, go to The National Center for Missing and Exploited Children website

Social Media in PR

This is my executive summary of the first four chapters of D. Breakenridge’s book “Social Media and Public Relations.”

PR Practices

D. Breakenridge

Executive summary

In these four chapters, Breakenridge discusses what happens when social media interacts with PR.  This interaction creates emphasis on communication technology, and what kind of options and approaches can be used in a variety of different circumstances.  The book warns that you must be able to move out of your comfort zone, but not away from basic PR principles in order to begin using these new practices.

The Practices

1.       The PR Policy Maker

This practitioner understands that social media is a tool that can be used to establish 2-way communication with a very large audience.  The maintenance of the networks must be monitored closely, and the practitioner should train employees, and maintain policies with other members of the organization.

2.       The Internal Collaboration Generator

This practice is done by a professional internal communicator who understands the importance of relating to members within an organization.  This practitioner understands how to gather information from every department within an organization, not only to keep a clear message across the board, but to increase the effectiveness of the organization through teamwork.

3.       The PR Technology Tester

The title of this practice can be taken quite literally, as one of the responsibilities of this PR professional is to harness the power of new technological tools for an organizations advancement. However, it’s not always tools, but sometimes software updates, channels, and resources that can be the difference between beneficial social media, and outdated practices.

4.        The Communications (COMMS) Organizer.

This professional is responsible for educating and redirecting an organization to implement a new communications process. It is now the responsibility of the PR practitioner to communicate the changes in communications protocol.  This can be done within the company’s social media channels, or traditional memos and so forth.

Newsletter notes

It’s important to remember that the “back” page of a newsletter is the most important page.  This is because it is the first thing that readers will see as they pull it out of their mailbox.

Newsletters can be used in a variety of ways…

Types of Newsletters

  1. Association newsletter
  2. Community group newsletter
  3. Institutional newsletter
  4. Publicity newsletter
  5. Special interest newsletter
  6. Self-interest or “digest” newsletters

Most of these newsletters are geared towards what we call an “internal public”.

Remember, the goal is communication.

Playing this gives me “that feeling”

Image

Ideas for research

Alright I have an idea. As a musician, I would like to talk about music. Shocking right? BUT, I’m tired of the same old banter of the already overly cashed topics such as, have you heard this new band, or there’s a new line of guitars coming out that will shred harder than ever etc. etc.

Instead, I want to research the emotive drive that lives in musicians.

If you sing, play an instrument, or just love music, you may have experienced this scenario at some point.  You’re on your instrument, but it feels like it’s playing you.  You have to almost fight the urge to go completely into your own world. All of a sudden, you’re hearing sounds that you don’t recall ever making before, and you feel something.  It could be a shiver, some kind of euphoria, or even something that moves you to laugh or cry.  This is the kind of emotional experience I want to learn more about.

  • Does this feeling have to do with your brain? Your soul? Your body?
  • Is it only with certain kinds of music?
  • Is there a way to harness this feeling?
  • Do others feel it when you do?

 

Hello world!

Excited to find out what I could blog about…

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