This article was brought to my attention by a friend in my #SoMepr class.
As a student studying PR, you don’t want to miss this one!
What do you think?
Today I took some time between work and school, then work again, to simply admire the day. I think we all need to find the time to do this. The result was this…
Two crows atop two buildings perch
Survey the earth below.
Neither stress nor worry for
The day about which they go.
They stand triumphant and satisfied
Exactly where they are.
How little they work to flap and fly
Their wings can take them far.
Their calls bounce from wall to wall
Amidst the city’s scape.
The crows are crowing for all to hear,
I sit on my porch and gawp.
I compare my life in buildings tall
I’d climbed without much ease,
And these two crows, with no sorrows
Have climbed much higher than me.
I wish that I could fly as high
And achieve all that they see.
Success for us lies in our work.
Success for them is free.
Coming to terms I can’t help but smile
At just how lucky they are.
To give me peace, a present free,
Without even working hard.
Lets face it. Every industry that we are attempting make careers in has changed drastically in the last 10 years. We find ourselves seeking job opportunities in random dark corners of the world where no one has shown a light yet. Many of us wonder what our degree will even mean in an ever evolving and developing job market.
How can we make a name for ourselves? How can we be different?
I found this article today, and it gave me some great ideas about how I can answer “my questions”.
(Help A PR Pro Out)
After watching this I felt compelled to share it with as many people as possible. I personally don’t know anyone that I could be concerned about, but I feel like this is the kind of PSA that we might be seeing more of as technology advances.
If you’re looking for more information about this PSA, go to The National Center for Missing and Exploited Children website
This is my executive summary of the first four chapters of D. Breakenridge’s book “Social Media and Public Relations.”
In these four chapters, Breakenridge discusses what happens when social media interacts with PR. This interaction creates emphasis on communication technology, and what kind of options and approaches can be used in a variety of different circumstances. The book warns that you must be able to move out of your comfort zone, but not away from basic PR principles in order to begin using these new practices.
1. The PR Policy Maker
This practitioner understands that social media is a tool that can be used to establish 2-way communication with a very large audience. The maintenance of the networks must be monitored closely, and the practitioner should train employees, and maintain policies with other members of the organization.
2. The Internal Collaboration Generator
This practice is done by a professional internal communicator who understands the importance of relating to members within an organization. This practitioner understands how to gather information from every department within an organization, not only to keep a clear message across the board, but to increase the effectiveness of the organization through teamwork.
3. The PR Technology Tester
The title of this practice can be taken quite literally, as one of the responsibilities of this PR professional is to harness the power of new technological tools for an organizations advancement. However, it’s not always tools, but sometimes software updates, channels, and resources that can be the difference between beneficial social media, and outdated practices.
4. The Communications (COMMS) Organizer.
This professional is responsible for educating and redirecting an organization to implement a new communications process. It is now the responsibility of the PR practitioner to communicate the changes in communications protocol. This can be done within the company’s social media channels, or traditional memos and so forth.
It’s important to remember that the “back” page of a newsletter is the most important page. This is because it is the first thing that readers will see as they pull it out of their mailbox.
Newsletters can be used in a variety of ways…
Types of Newsletters
- Association newsletter
- Community group newsletter
- Institutional newsletter
- Publicity newsletter
- Special interest newsletter
- Self-interest or “digest” newsletters
Most of these newsletters are geared towards what we call an “internal public”.
Remember, the goal is communication.
Alright I have an idea. As a musician, I would like to talk about music. Shocking right? BUT, I’m tired of the same old banter of the already overly cashed topics such as, have you heard this new band, or there’s a new line of guitars coming out that will shred harder than ever etc. etc.
Instead, I want to research the emotive drive that lives in musicians.
If you sing, play an instrument, or just love music, you may have experienced this scenario at some point. You’re on your instrument, but it feels like it’s playing you. You have to almost fight the urge to go completely into your own world. All of a sudden, you’re hearing sounds that you don’t recall ever making before, and you feel something. It could be a shiver, some kind of euphoria, or even something that moves you to laugh or cry. This is the kind of emotional experience I want to learn more about.
- Does this feeling have to do with your brain? Your soul? Your body?
- Is it only with certain kinds of music?
- Is there a way to harness this feeling?
- Do others feel it when you do?