It’s important to remember that the “back” page of a newsletter is the most important page. This is because it is the first thing that readers will see as they pull it out of their mailbox.
Newsletters can be used in a variety of ways…
Types of Newsletters
- Association newsletter
- Community group newsletter
- Institutional newsletter
- Publicity newsletter
- Special interest newsletter
- Self-interest or “digest” newsletters
Most of these newsletters are geared towards what we call an “internal public”.
Remember, the goal is communication.